Lewandowski Stars in Pro-Trump Ad Blitz Backing GOP Tax Plan
An issue advocacy group aligned with Donald Trump plans to spend about $1 million on ads promoting the Republican tax proposal and will feature the president’s first campaign manager, Corey Lewandowski, as its pitchman.
The television and online campaign is the biggest yet financed by the White House-sanctioned America First Policies political organization.
The spending is an initial down payment on what the group says will be a multi-million dollar effort it hopes will help the president and Republicans score their first major legislative win.
“The vast majority of Americans are deeply dissatisfied with our current tax system, and they support President Trump’s commitment to cutting taxes for the middle class,” said the group’s spokeswoman, Erin Montgomery. “We at America First want to do our part to mobilize these voters to call their leaders in Congress and encourage them to seize this once-in-a-generation opportunity to pass tax reform.”
America First Policies and its allied super political action committee, America First Action, have raised about $25 million this year and have set a goal of raising an additional $75 million over the next year, Montgomery said.
Late last month, America First Action donors met at a Texas ranch owned by billionaire oilman T. Boone Pickens to discuss future actions. The president’s eldest son, Donald Trump Jr., and Brian Walsh, America First Action’s president, gave presentations to the group about the tax debate and the role the group plans to play in the 2018 midterm elections.
Recently added donors include energy executive Harold Hamm and Omni Hotels and Gold’s Gym executive Robert Rowling.
The new ads, scheduled to start Friday and run for about a week, are set to appear on Fox News Channel and on local cable in five congressional districts represented by lawmakers who opposed a budget resolution that was a precursor to the tax legislation.
Besides the TV advertising, America First Policies plans to also target digital advertising—on Facebook and Twitter —in 30 congressional districts with members who voted against the budget resolution.