December 15, 2017

Pro-Trump Group Launching $1 Million Tax Reform Ad Push

A political group that supports President Trump’s agenda is making a major push to help the tax cut bill across the finish line.

America First Policies is spending roughly $1 million on advertising in support of the pending final vote on the bill, which Trump has touted as a “giant tax cut for Christmas.”

The campaign mixes television, radio and digital advertising, targeting 17 congressional districts and five states where Republican votes could be in play. The ads aimed at wavering senators will end on Monday, those focused on the House will end Tuesday.

Constituents for Sens. Susan Collins, R-Maine, John McCain, R-Ariz., and Jeff Flake, R-Ariz., will see television ads. Sen. Lisa Murkowski, R-Alaska, will be targeted via radio and digital spots.

There will also be phone calls asking voters to urge Sens. Marco Rubio, R-Fla., and Mike Lee, R-Utah, to “vote for middle-class tax cuts.” The two have been pushing for larger child tax credits than appear in conference report of the House and Senate.

The spots don’t criticize any of the lawmakers involved, they only urge the passage of the tax plan.

“Our tax laws are a mess,” says the narrator of the radio ad. “They’re unfair, hurt the middle class and make it harder for American companies to compete.”

The ads hit a lot of Trump’s themes, saying the current tax laws are “rigged” to benefit the “rich,” “the swamp” and “foreign countries like China,” all of whom know how to use the system to their advantage.

“Who benefits from our tax laws?” asks the narrator in a television commercial. “Currently, the rich, special interests and China.” This ad also describes the tax system as “rigged.”

The digital ad asks voters to call their senators or representatives to “make middle-class tax cuts a reality.”

Trump frequently described the political system as “rigged” during the campaign, inveighing against unfair trade practices and an onerous tax code while promising to “drain the swamp” in Washington, D.C.

Both houses of Congress are expected to vote on the Tax Cuts and Jobs Act next week. If the tax measure passes, it will be the biggest part of the legislative agenda shared by Trump and congressional Republicans to make it into law yet.

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